jueves, marzo 11, 2010

La innovación hoy es no innovar.

Llevamos unos años con la palabra innovación en boca de todos, políticos, periodistas, empresarios, jefes… hasta tenemos aquí en Andalucía la consejería de Innovación, da igual lo que hagas y como, tienes que decir que es una innovación, si no, tu idea o tus actos no valen para nada.
Pero, si lo importante es innovar, tenemos que hacer algo distinto a lo que hace todo el mundo, y como lo que hace todo el mundo es innovar, la innovación ahora es “No innovar” así estás haciendo algo distinto y mas nuevo (e innovador).

¿Que? ¿es innovadora mi reflexión?, pues no, y si no mira en el diccionario de la real academia donde la primera acepción es “Mudar o alterar algo, introduciendo novedades”, pero en su segunda acepción (y anticuada) es “Volver algo a su anterior estado”, con lo que según este, hacer algo innovador deja de serlo o lo contrario o yo que se.

Bueno, dejémonos de innovaciones y jilopolleces y pongámonos a trabajar.

innovar.
(Del lat. innovāre).
1. tr. Mudar o alterar algo, introduciendo novedades.
2. tr. ant. Volver algo a su anterior estado.

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